The African consumer is on the rise and his spending power is increasing year on year as more and more households move into a middle-income bracket.
African businesses are looking to actively engage with the global community, and we help and support our clients to navigate this unfamiliar environment breaking through the flood of messaging that clients and prospects are drowning in every day has become one of the top challenges for marketers. It is essential to manage how potential and current customers view businesses and to build trust through reputable communications channels. What is needed is a communications solution that cuts through the clutter by speaking to the right audience, at the right time, with the right message.
Our approach is strongly business-oriented and highly strategic both in our communications output and in the way we approach each project. As an agency our process is simple: Evaluate the actual need of a client and offer an effective solution to build trust in the market.
We are seeing a push towards economic diversification on the continent, and realise that African entities are looking for communications services that help them to promote foreign investment by building trust, foster new business and promote innovation.
We focus our services on intrinsic and extrinsic brand communications requirements. We address these communications needs through:
- Consulting: Advisory services on how to internally and externally build business trust in your brand through communications. Our consulting services include the tactical roll out of strategic recommendations and drafting of communications policies.
- Strategy: Providing short-term and long-term communications strategies that can be implemented either internally or through our external communications team.
- Training: Strategy and consulting is not enough – no business builds trust without the consistent implementation of a strategy. We train internal teams to manage business reputation through social media, media engagement and personal reputation management.