Should Companies Use Controversial Online Branding? (Part 1)
Creating a strong brand that stands out in today’s competitive market can be a process that we learn and grow through. Many companies are using controversial statements in their branding to gain a competitive advantage.
How to Successfully Use Memes in Your Marketing Content
Making use of meme content in your social media marketing creates a sense of community, but it also increases the ability to engage as memes are shareable and relatable, and it allows people to connect through humour. What makes memes great is how they can be used to create inside jokes with your audience. It […]
The Top 5 Reasons Why Digital Marketing is Important for Your Business
Marketing is important for any business, whether you run a clothing brand or a financial service. Marketing puts your brand’s name out there and creates awareness to ensure that you attract customers. Nowadays, digital marketing is even more valuable for the awareness of your brand than print can ever be. Digital marketing allows your customers […]
The Value of Marketing and Communications During the Pandemic
Since the start of the pandemic, businesses have had to think creatively and reconsider the way in which they promote themselves. The pandemic has brought on uncertainties that even big corporations didn’t foresee or prepare for. During this time it is of utmost importance for businesses to ensure that they do everything in their power […]
Be Unapologetically ‘Woman’
Written By: Victoria Rawlins, Communications Executive at Innocomm As we embrace and celebrate females in South Africa this #WomensMonth, I am reminded of the long strides our gender has overcome to show the world that we are more than the limiting perceptions of pre-historic ‘gender roles’. Although gender equity has made fair progress across some […]
A remote, worldwide all-women team
By Talitha Utton – Account Manager at Innocomm Working in an all-woman, remote, worldwide team, misinterpretation and misunderstandings can wreak havoc between team members. This could spill into the work done for clients and into the relationships between co-workers. The age-old recommendation of open communication and the putting to bed the fear of rejection, something […]
In the eye of the storm
“The number one thing is to focus on is employees and customers,” Moynihan said on how companies should set priorities and manage the ongoing crisis. When it comes to taking care of employees, he added, the goals should be: “keep them well, keep them employed and keep them mentally healthy.”- Brian Moynihan, CEO of Bank […]
Building a brand during times of crises
By Founder of Innocomm Jacqueline Boulos Mayer In today’s highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties. […]
Do you want to know the secret to a well-coordinated company?
By Gugu Mthimkhulu – PR at Innocomm When you think of your favourite company and how well put together it is, do you ever stop for a second to think why you like them so much? What’s the difference between them and your company? Well, the answer is not as complex as you think. Companies […]
What the latest coffee sourcing trends mean for Africa
The coffee industry, by all accounts, is booming. According to a report from the International Institute for Sustainable Development (IISD), “the global market (retail) value of the coffee sector will experience a 5.5% compound annual growth rate (CAGR) from 2018 to 2023.” This from an industry, which Hivos.org states, was already valued at USD 200 […]
