Is Your Organisation a True Ally or Does it Have a Saviour Complex?
What is an ally? What is a saviour complex? When discussing social justice or activism these are key concepts that form large parts of the discussion. As organisations we try to do our part in uplifting marginalised groups to make their voices heard and in doing so create a positive impact in these communities. When […]
<strong>How To Tell If A Company Supports Diversity or Is Diverse-washing?</strong>
At the beginning of the new year, we usually set out new business goals. For the most part businesses have one goal in common: we would like to try to be more eco-conscious and to conduct business more ethically. Often we find ourselves adding “recycle more often”, “reuse what we can”, or “be more sustainable” […]
Should Companies Use Controversial Online Branding? (Part 2)
Controversy can be an advertising technique with high-risk or high-reward, it all depends on whether the advert is a success or not.
Should Companies Use Controversial Online Branding? (Part 1)
Creating a strong brand that stands out in today’s competitive market can be a process that we learn and grow through. Many companies are using controversial statements in their branding to gain a competitive advantage.
