Staying ahead of rapidly changing trends in communication to deliver successful campaigns is a key skill of Jacqueline Boulos, the owner of Innocomm SA.
Jacqueline has more than 17 years of experience in communication and strategy and has honed her attention to East Africa and Sub-Sahara Africa. She is passionate about developing this market and encouraging clients to tackle the landscape in fresh news ways, rather than viewing it as a mere extension of their South African territory.
She believes communication must cut through the clutter by speaking to the right audience, at the right time, with the right message. In Africa, where low literacy levels are a reality and mobile device penetration is among the highest in the world, the strategy cannot be cut-and-paste from overseas.
Jacqueline is strongly business-oriented and highly strategic both in communication output and in the way she approaches each project. In East Africa and Mauritius she has worked as a consultant for clients such as Vodacom Tanzania, Stanbic Bank Tanzania, Coca Cola Tanzania, Vodafone Uganda and political candidates in Kenya.
Prior to establishing Innocomm SA she spent seven years at Idea Engineers (a Pan African full services agency), focusing on telecommunications and technology clients such as BlackBerry, CellC, SEACOM, Plascon, and Sage South Africa to name a few.
Jacqueline has also spent time in the corporate environment, running the public relations for a premier Tsogosun Casino. She started her career as a writer for an investor relations company, working on Avis, The Tourvest Group and Randgold Resources.
Jacqueline is focused on strategic brand development, communication policies and flawless tactical implementation.
Victoria Knibbs is our latest addition to the Innocomm team and she is passionate about all things communications!
Born in the small town of Port Shepstone in KwaZulu Natal, Victoria went on to study a Bachelor’s degree in Communication Science through the University of South Africa.
Her work experience in smaller and larger companies includes; training, the luxury sales industry and public relations.
She is fanatical about aligning brand messaging through all channels of a business and aspires to give companies a solid identity in the market through an integrated organisational communications approach.
Victoria believes that every interaction with an organisation is an extension of that organisation’s messaging and that internal organisational culture is where brands are either made or fragmented.
Excited about the possibilities that social media and digital platforms present, Victoria is staying ahead of these developments through continuous personal development.
With a fire in her belly for South African youth, she is driven by the opportunities and possibilities for young people to succeed.