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27 YEARS AND 11 MONTHS – THE AGE AT WHICH WE PRESS PAUSE ON MUSICAL DISCOVERY

  • ‘Musical Paralysis’, the time when people stop discovering new music, is most likely to hit those just shy of 28 years old
  • 65% say they feel stuck in a musical rut, only listening to tracks they already know
  • 60% of people wish they could expand their musical repertoire
  • 25 years and one month is the peak age for discovering new music

11 July 2018: New research by global music streaming service Deezer has found the age we are most likely to enter a ‘musical paralysis’ is 27 years and eleven months. This is when we stop discovering new music and start listening to the same tracks and genres over and over again.

The research, commissioned by Deezer, explored the age people get hit by musical paralysis by asking 5,000 adults from UK, USA, Germany, France and Brazil about their song preferences and listening habits. Across all age groups, two thirds of respondents (65%) reported that they have felt stuck in a musical rut, while two fifths (41%) said they would be unlikely to try music from outside of their favourite genres.

Deezer’s research also found that the average ‘musical paralysis’ age and the age in which people discover the newest music varies by country:

Country

Musical Peak age

Musical Paralysis age

Brazil

22 years 0 months

23 years 2 months

France

26 years 4 months

27 years 3 months

Germany

27 years 0 months

31 years 0 months

UK

24 years 5 months

30 years 6 months

US

24 years 6 months

29 years 10 months

The biggest reasons given by people for the lull in music discovery were mainly due to having a demanding job (25%), feeling overwhelmed by the mass of choices available (18%), and caring for young children (14%).

On average, 25 years and one month is the age when music discovery peaks. At this age, two thirds of respondents (67%) reported listening to 10 or more new tracks per week and 56% sought out at least five new artists per month.

Interestingly, women are likely to hit their peak of musical discovery at age 24 years and ten months, earlier than their male counterparts who report reaching this life stage at age 25 years and four months.

Sotiris Moldovanos, South African Music Editor from Deezer says: “With so much brilliant music out there, it’s easy to feel overwhelmed. This often results in us getting stuck in ‘musical paralysis’ by the time we hit our late twenties! At Deezer, we’ll help to ‘cure’ you with some of our editor’s best playlists and our feature Flow – an ongoing soundtrack of old favourites mixed in with recommended new music discoveries tailored to your personal tastes.”

The good news is that the world clearly wants to break out of this ‘paralysis’. Three fifths of all respondents (60%) revealed they wish they could spend more time discovering new music, while over half (53%) predicted that in the future they will spend more time seeking out new artists.

To break out of your musical paralysis and discover your Flow, go to www.deezer.com

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About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press