The Future of Fintech Startups

The future of Fintech startups is bright. The fact that Fintech technology has matured and that banks are becoming more involved in financing Fintech startups, contributes to and supports the future of these startups. It also supports the banks in banking the underbanked and offering assistance to those who never had access to banking services. […]

IN THE DRIVER’S SEAT: CONTROL THE MARKETING AROUND DIGITAL TRANSFORMATION

There is no doubt that Covid-19 is a powerful force that is changing the way we work, rocking the economy and driving businesses in all industries and sectors to revisit and adapt their strategies. In late February 2020, analyst firm IDC canvassed 32 chief experience officers (CXOs) in 10 industries and asked about the pandemic’s […]

EMPATHIC TECHNOLOGY – HOW DATA AND AUTOMATION ARE MADE HUMAN

Customer experience (CX) is a key focus for firms’ marketing and product functions, but it is inherently challenging to track and map customer behaviour across user interfaces and through the choices those interfaces present. For firms seeking to achieve greater synchronicity between clients and service providers, new emerging technologies offer solutions, but managing the change […]

New Community Launched to Train and Develop FinTech Marketing Professionals

‘FinTech Marketing’ is driven by leading experts from global banks, tech and fintech brands, offering tools and insights for B2B marketers Johannesburg – 20October 2020: FinTech B2B Marketing (FinTech Marketing), a global community of specialist B2B marketers from the financial and technology industry, today announced it has officially launched its online community www.fintechb2bmarketing.com.  This platform enables its members to build a […]