How to Successfully Use Memes in Your Marketing Content

Making use of meme content in your social media marketing creates a sense of community, but it also increases the ability to engage as memes are shareable and relatable, and it allows people to connect through humour.  What makes memes great is how they can be used to create inside jokes with your audience. It […]

The Value of Marketing and Communications During the Pandemic

Since the start of the pandemic, businesses have had to think creatively and reconsider the way in which they promote themselves. The pandemic has brought on uncertainties that even big corporations didn’t foresee or prepare for.  During this time it is of utmost importance for businesses to ensure that they do everything in their power […]

A remote, worldwide all-women team

By Talitha Utton – Account Manager at Innocomm Working in an all-woman, remote, worldwide team, misinterpretation and misunderstandings can wreak havoc between team members. This could spill into the work done for clients and into the relationships between co-workers. The age-old recommendation of open communication and the putting to bed the fear of rejection, something […]

In the eye of the storm

“The number one thing is to focus on is employees and customers,” Moynihan said on how companies should set priorities and manage the ongoing crisis. When it comes to taking care of employees, he added, the goals should be: “keep them well, keep them employed and keep them mentally healthy.”- Brian Moynihan, CEO of Bank […]

Building a brand during times of crises

By Founder of Innocomm Jacqueline Boulos Mayer In today’s highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties. […]