IN THE DRIVER’S SEAT: CONTROL THE MARKETING AROUND DIGITAL TRANSFORMATION

There is no doubt that Covid-19 is a powerful force that is changing the way we work, rocking the economy and driving businesses in all industries and sectors to revisit and adapt their strategies. In late February 2020, analyst firm IDC canvassed 32 chief experience officers (CXOs) in 10 industries and asked about the pandemic’s […]

New Community Launched to Train and Develop FinTech Marketing Professionals

‘FinTech Marketing’ is driven by leading experts from global banks, tech and fintech brands, offering tools and insights for B2B marketers Johannesburg – 20October 2020: FinTech B2B Marketing (FinTech Marketing), a global community of specialist B2B marketers from the financial and technology industry, today announced it has officially launched its online community www.fintechb2bmarketing.com.  This platform enables its members to build a […]

Building a brand during times of crises

By Founder of Innocomm Jacqueline Boulos Mayer In today’s highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties. […]

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