Marketing is important for any business, whether you run a clothing brand or a financial service. Marketing puts your brand’s name out there and creates awareness to ensure that you attract customers. 

Nowadays, digital marketing is even more valuable for the awareness of your brand than print can ever be. Digital marketing allows your customers to interact with you on a personal level and improves your chances of word of mouth. 

According to a study for the Facebook Group, conducted by Genesis, Small Medium Businesses (SMB’s) in Africa have reported that Facebook apps have helped them grow their businesses, make their businesses stronger, or even just helped them to start and promote their businesses. Which means that digital marketing is effective when it comes to advertising. 

Here are five reasons why digital marketing is important for your business. 

Increases brand awareness

There are a multitude of digitals platforms that you can use to promote your brand. However, it is important for you to do your research and decide which platform will work best for your business. For instance, if you run a thrifting business where you go thrifting for clothes and then sell the clothes, the best platform for you to use are photo apps like VSCO and Instagram. These platforms are successful depending on how they are implemented and if they are correct for the type of marketing you are after. 

According to one way to find out which platform is best for building your brand’s awareness, is to look at the platforms that your audience is using. By doing so you become aware of the influencers on these platforms that can help you promote your brand. When you promote your brand on the platforms that your audience uses, you should partake in events, share and create posts, and follow accounts that pique their interests, your brand’s awareness will increase almost automatically. 

The best way to find the platform that suits your business the best, is by exploring and implementing these platforms. It is best to give the platform a fair chance by researching it first and then using it to the best of its capabilities. Don’t be shy, give that new TikTok dance a try!

Increases traffic

By sharing your brand image and view on your social media platforms, customers will get a feel of what they can expect when they start using your business. Back linking your website to all of your social media accounts improves your click through rating.

According to Text Request adding your website link to your bio increases your social media referrals up to 31%, because interested people will take to your bio to see what you have to offer. So, make sure to have an interesting profile and bio and make sure to regularly post content.

When your brand has a strong social media presence, your followers will always try to make use of your products or services. To facilitate the process, add your website link to your bio and they will always have easy access to your products and services. Some might just be curious, but if your brand impresses them, they will without a doubt improve your word-of-mouth marketing.

Improves brand loyalty 

If a customer is happy with your business, they will unquestionably give you a like or follow on your social media platforms. This makes it easier to communicate with you in the future, as they can find your profile with a quick search. It also gives you the opportunity to communicate and bond with them.

Search Engine Journal suggests that by sharing quality content you will be able to inspire brand loyalty amongst your supporters. Which means that if you create quality content, you will receive more likes, shares and comments on your digital marketing. 

It is important that you build a loyal base, as you can use this platform for marketing of your products or services. Social media is also a leading platform for promotional campaigns, as well as a communications channel for your business.

Facilitates engagement 

Social media has literally been built to facilitate engagement, it allows your clients to comment, like, and share your content without you having to ask them to do so.  According to Buffer, when your business has social media accounts for platforms such as Facebook, Instagram, and Twitter, it facilitates public engagement. 

Nowadays, especially if your target market is generation Z, they are far more likely to ask you questions in your DMs on social media than they are to call you. Naturally, this depends on your target market.

Social media makes it easier for your customers to see what you are up to, they get to see your newest products, and they will most certainly leave comments on your posts. This also helps to deal with unsatisfied customers, as you are able to quickly respond to their queries. If your response is quick and satisfactory, other customers will see it, which will improve your word-of-mouth marketing.

Optimises SEO

Search Engine Optimisation (SEO) is of utmost importance for your business. When your business has an optimal SEO, you will be easier to find on Internet searches. Let’s be real, everyone uses Google when doing research or even for online shopping.

It makes it easier for your customers to find you. By implementing your company’s keywords in your social media posts, you are already increasing your SEO. It is important to always link your blogs and mentions of your website in your posts to ensure the best possible SEO outcome. Michigan Tech says that these five tips will help you improve your SEO score. 

Marketing is a vital part of running any business, that’s why using a communications company such as Innocomm is a good option for business owners. We take care of all the tedious social media posts and blog posts for you, so that you can concentrate on your business.

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