Social media 101 – first steps for small businesses
Social media management can be an overwhelming and onerous task, and understanding which channels will work well for your company is crucial. Having a solid social media strategy will keep your business focused, and working on a few social channels where your audience is engaged will improve results and save you vast amounts of time. This workshop will help you identify the right channels and message for your business.
Growing credibility and brand the unconventional way, the do’s and don’ts for SME’s
Although social media offers a plethora of opportunities for SMEs, there are a number of dos and don’ts when it comes to running and managing social media channels for your business. These sessions will give advice on what you should and shouldn’t do when it comes to marketing your business via social media.
Is there a thing called Reputation Management and Crisis Management on Social Media? The 101 principles you need to know
Managing your reputation on social media requires tracking, monitoring and ultimately eliminating negative social media material about your brand to improve your reputation. If done well, social media reputation management builds your credibility with customers, strengthening their trust in your brand. This workshop aims to familiarise you with social media trends, to help you ‘tame the beast’ and better manage any tricky situations that might arise.
Public Relations and media awareness for SME’s – PR 101
Managing your media presence is crucial but it’s not always easy identifying the skills needed to do the job properly. Too often business owners rush to employ an agency, without looking at ways to boost their media presence themselves. This workshop will give you tips and tricks for growing your media presence, without spending a fortune.
Social media policies for your organisation
Setting social media and communication policies isn’t as straightforward as it may seem. Badly written social media policies restrict, deter and kill social media engagement, bringing the exact opposite of the desired results. Good social media policies support, protect and empower high-quality engagement. This workshop will show you how social media policies differ from other policies and show you how to create an effective social media policy.
Brand and Reputation Management
Personal brand management
All of us need to build our personal brand and start thinking about how we present ourselves to potential employers. Much like corporate branding, personal branding is a representation of you on an individual level, and although you may think that personal branding isn’t necessary for you, if you use Google, Facebook, Twitter, Chrome or any other online service that requires some of your private information, your online persona is already being documented. Taking control of how you present yourself is the best way to handle how you are perceived.
Brand management for SMEs – workshop
Brand building and brand management has traditionally been seen as being only for big businesses with millions to spend. However, changing market conditions have seen SMEs start to rethink their brands in light of an increase in domestic and international competition, consumer purchasing restraint and waning consumer trust. More than ever before, it is important for SMEs to build their brand profile, to elevate transparency, build trust, and add value – essentially ensuring a sustainable business moving forward. This workshop shares valuable insight into tricks to use when developing a brand plan, as well as the steps involved with implementing it.
It takes careful consideration and time to get your marketing messaging right, which is why many businesses look to their “About Us” page to describe what they do and for whom. This approach does not work, as it tends to be about the business itself, and not about the people you are really needing to connect with – your customers. Correcting your marketing, positioning, and messaging is a vital step towards building your overall business identity. This workshop will share tips on how to do things the right the way from the start, and how to clearly communicate your business value.
Media engagement (training)
Dealing with the media can be a daunting task, but it is a vital skill for those looking to increase their media profiles. These sessions will teach small businesses, individuals and corporates media etiquette, including how to deal with the media, including understanding the publication you’re pitching to, identifying good story angles, as well as fielding some of the more difficult questions that may arise. This workshop is aimed at all levels.
Organisations spend vast amounts of money and resources on their external relations and communications, but too often neglect internal marketing and communications to their employees. The sharing of information between employers, employees and colleagues is crucial to fostering understanding between management and staff, and keeping business strategies and goals aligned to individual objectives. This session will teach effective communication, and how to deliver said communication using the appropriate channels tailor-made to your audience.