Staying ahead of rapidly changing trends in communication to deliver successful campaigns is a key skill of Jacqueline Boulos, the owner of Innocomm SA.
Jacqueline has more than 17 years of experience in communication and strategy and has honed her attention to East Africa and Sub-Sahara Africa. She is passionate about developing this market and encouraging clients to tackle the landscape in fresh news ways, rather than viewing it as a mere extension of their South African territory.
She believes communication must cut through the clutter by speaking to the right audience, at the right time, with the right message. In Africa, where low literacy levels are a reality and mobile device penetration is among the highest in the world, the strategy cannot be cut-and-paste from overseas.
Jacqueline is strongly business-oriented and highly strategic both in communication output and in the way she approaches each project. In East Africa and Mauritius, she has worked as a consultant for clients such as Vodacom Tanzania, Stanbic Bank Tanzania, Coca Cola Tanzania, Vodafone Uganda and political candidates in Kenya.
Prior to establishing Innocomm SA she spent seven years at Idea Engineers (a Pan African full services agency), focusing on telecommunications and technology clients such as BlackBerry, CellC, SEACOM, Plascon, and Sage South Africa to name a few.
Jacqueline has also spent time in the corporate environment, running the public relations for a premier Tsogosun Casino. She started her career as a writer for an investor relations company, working on Avis, The Tourvest Group and Randgold Resources.
Jacqueline is focused on strategic brand development, communication policies and flawless tactical implementation.
Victoria Knibbs is our latest addition to the Innocomm team, and she is passionate about all things communications!
Born in the small town of Port Shepstone in KwaZulu Natal, Victoria went on to study a Bachelor’s degree in Communication Science through the University of South Africa.
Her work experience in smaller and larger companies includes; training, the luxury sales industry and public relations.
She is fanatical about aligning brand messaging through all channels of business and aspires to give companies a solid identity in the market through an integrated organisational communications approach.
Victoria believes that every interaction with an organisation is an extension of that organisation’s messaging and that internal organisational culture is where brands are either made or fragmented.
Excited about the possibilities that social media and digital platforms present, Victoria is staying ahead of these developments through continuous personal development.
With a fire in her belly for South African youth, she is driven by the opportunities and possibilities for young people to succeed.
Charmaine was born in the small village Moletjie in Limpopo and was raised in Heidelberg, Gauteng. She is currently completing her final year in International Communications at the Tshwane University of Technology, while gaining working experience as part of the Innocomm team. Charmaine is keen on soaking up as much experience as possible within the ever-changing communications and reputation management industry.
It was during her schooling years that Charmaine developed a keen interest in communication, media and international relations. She finds it fascinating to learn how to create influence and convey messages through different media channels.
Charmaine sees PR as a combination of occupations with a common goal of generating positive influence, in an industry that requires you to challenge yourself to find new and innovative approaches to advance companies and brands.
Talitha joins the Innocomm team, bringing with her an array of skills in new business development and communications. She completed a Public Relations Diploma from UNISA after working in a media monitoring environment. It was here where the industry piqued her interest – the critical function of PR’s play in crafting brand messaging and ultimately, the impact of media perceptions of these brands.
Of course, her mother had told her long ago, before this discovery, to pursue a career of this nature as she saw from a young age, the natural inclination Talitha has towards communicating. As the saying goes – ‘moms always know best’.
Talitha’s strong sales and training focus have led her to develop new business in both the beauty and communications industry. She has a client-centric focus and combines business, professionalism and PR insights to achieve the best results.
When she’s not writing social media posts, or planning and executing events (her strong suits), she’s with her family and her busy son loving and nurturing a new generation.
She is passionate about empowering and motivating the youth and is part of a team that organises an annual Golf Day to raise funds for The Association for the Physically Disabled.
Talitha’s words to live by are – ‘Do what you love, and you’ll never work a day in your life’.
Gugu joined the Innocomm team as a PR intern in 2019 and hailed from Nhlangano, Swaziland but raised in Johannesburg. She has completed a Public Relations Management Diploma which she obtained through Nelson Mandela University in the same year.
With most things shifting towards a more digital nature, she believes that communication made by humans for humans can never, and will never be phased out, and that is what is most fascinating about the world of communication. Her work experience includes; the exciting and fast-paced sales industry and media monitoring in a smaller agency.
Gugu is passionate about all things communication, and she has a special interest in creating brand identities and influencing people’s perceptions and opinions. She sees the African continent as a gold mine that has so much to offer; not just to its people but to the entire world and is therefore interested in exploring the various countries of Africa and learning about the various forms and techniques of communication used in each country.