Sithabile Technology Services

Sithabile Technology Services has grown from a small start-up to a leading provider of edge-to-core data management solutions to over 700 clients. Sithabile Technology Services’ solutions help clients to adhere to the highest standards of corporate governance, legislative compliance and risk management associated with the retention, security, preservation and integrity of data and other digital assets. With over 10 000 successful restores each month, the organisation helps clients to meet their primary storage, backup, recovery, archiving and business continuity requirements using the latest in cloud technologies.

About this project

Focus

Innocomm set out to enhance its client, Sithabile Technology Service’s media presence and engagement with top-tier business and technology outlets in Johannesburg. Prior to 2023, Sithabile Technology Services was a well-kept secret amongst journalists and media outlets. As part of our strategy to bolster its media relationships and visibility in the market, we set out to give Sithabile Technology Services a face to face engagement with key journalists covering news in the Technology and Business verticals.

  • To amplify its voice and showcase its expert leadership team.
  • To display a deeper understanding of the state of local data and storage challenges among South African organisations.
  • To build relationships with journalists who are seeking education on key business-tech trends.

Task

To build media relationships by orchestrating a targeted event that would attract core journalists who are based in Johannesburg, Gauteng.

Strategy

Innocomm devised a comprehensive strategy to achieve Sithabile’s objectives:

  • Cultivating relationships with journalists from renowned print and online outlets.
  • Hosting a roundtable event featuring Sithabile experts and a third-party panel speaker for unbiased insights.
  • Selection of a strong topic and sub themes that considers current challenges and trends in data and technology in the market.
  • Proactively engaging with media professionals to ensure strong event attendance and interest.

Work in action

Innocomm jumped into action, reaching out to the media to build excitement for an upcoming exciting discussion. The project involved meticulous planning, personal outreach to journalists, coordination of agenda, messaging and RSVP management, and refining content development to ensure a compelling and impactful discussion.

Results achieved

The media roundtable had a long lasting positive impact:

  • Seven journalists attended the roundtable, achieving a 100% attendance rate among confirmed media.
  • Media outlets represented included; The Citizen, Connecting Africa, BusinessTechAfrica, IT Web Africa, Tech Daily Post, and Memeburn.
  • Post-event, four unique pieces of coverage were secured, highlighting journalists’ unique perspectives and key takeaways from the discussion.
  • In the months since, 70% of journalists who attended have continued to support Sithabile Technology Services by publishing their news releases and seeking out comment from its expert team for data related articles.

What’s next

The success of the roundtable event and subsequent media coverage have set the foundation for Sithabile Technology Services to lead the narrative on data challenges and opportunities in the South African market. Moving forward, the focus will be on sustaining media relationships, leveraging insights from the event for future PR initiatives, and continuing to position Sithabile as a thought leader in the industry.

Scroll to Top