It’s hard to keep up with the latest technological innovation in the FinTech space. Cloud, APIs, Crypto, Blockchain, Artificial Intelligence (AI) and Money Laundering (ML) are taking the FinTech world by storm. In fact, there are well over 7,000 marketing technologies, as evidenced in the Scott Brinker’s latest MarTech Landscape report Selecting the right technology stack for your business can be a challenging task for marketers simply because bolting more technology together doesn’t necessarily equal results, unless it’s aligned with your specific marketing goals.
Beyond technologies, advertising through digital channels is the bulk of marketing today. Uncovering competitive data and converting it into action can help you stay ahead in the direction your industry is going next. Using technology to analyse your marketing strategy and trends in the market will help you make better business decisions.
About Fintech Marketing
FinTech Marketing brings together a community of specialist marketers from the financial and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech.
This particular article was first published on http://www.fintechb2bmarketing.com/