Deezer Celebrates Female Empowerment on International Women’s Day

  • Dedicated Playlists featuring Global Female Artists·
  • South Africa Reveals Top 10 Most Streamed Female Tracks

Johannesburg, 4 March 2020: This International Women’s Day, we are shining a light on the most influential and powerful female artists around the world.  We’ve curated dedicated playlists honouring and celebrating these inspirational ladies, and we’re making it super easy for you to discover (and champion!) our all-female lineup.

We’ve asked the world’s biggest stars like Annie Lennox, Anne Marie and Anitta to name fellow female artists that inspire them the most. Starting today, you can listen to their special IWD playlists exclusively on Deezer. You might feel a musical kinship with Lolo Zouaï’ who looks up to Françsoie Hardy and Beyoncé, while Jade Bird’s inspiration comes from Robyn and Mazzy Star. Playlists will be front and center on our homepage from now until 8th March, so you can support all your favourite female all-stars even beyond IWD.

If you prefer a specific genre, you’ll still be able to support female talent by listening to our genre-specific playlists ranging from Alternative to Classical. Podcast fans can also find a special selection of female-led shows such as ‘The Guilty Feminist’ and ‘Oprah’s SuperSoul Conversations.

“It’s an honour to work with the International Women’s Day charity for our third year. We need far greater equality in our industry, but it’s not something that will get solved overnight. We want to make sure that female artists get promoted and highlighted. We can’t wait to share the playlists with fans and hope that we can help them discover new music and shows to love,” said Marie Lallia who is a Senior Operations Manager for Deezer’s Artist Marketing.

“Great music can connect and empower women worldwide. Celebrating female artists not only inspires fans and future talent, but also forges expectation around women’s equal visibility. The music industry plays a significant part in helping drive a gender equal world so women artists can enjoy the recognition they rightly deserve as we head towards an #EachforEqual world,” added Glenda Slingsby, Partnerships Director for International Women’s Day.

In addition to our featured global IWD playlists, we’ve also rounded up the top 10 most streamed female local and global artists in South Africa, Soul songstress Ami Faku takes the crown as the most streamed South African female artist within the last year, whilst Billie Eilish is the top streamed global act by Mzansi users.

The top 10 most streamed South African females in 2019 were:

1.     Ami Faku

2.     Lebo Sekgobela

3.     Lady Zamar

4.     Karen Zoid

5.     Simmy

6.     Ntokozo Mbambo

7.     Zonke

8.     Amanda Black

9.     Juanita Du Plessis

10.  Hlengiwe Mhlaba

The top 10 most streamed international females by South Africans in 2019 were:

1.     Billie

2.     Beyoncé

2.     Beyoncé

3.     Ariana Grande

4.     Taylor Swift

5.     Halsey

6.     Rihanna

7.     P!nk

8.     Camila Cabello

9.     Lady Gaga

10.  Selena Gomez

Our top 10 most streamed international females globally of 2019 were:

  1. Anitta
  2. Ariana Grande
  3. Billie Eillish
  4. Lady Gaga
  5. Camila Cabello
  6. Rihanna
  7. Beyoncé
  8. Sia
  9. Taylor Swift
  10. Bebe Rexha

Deezer will show our pledge to raise awareness for women’s equality by adding the iconic purple IWD branding on our playlists, and by supporting IWD’s theme #EachforEqual. South Africans can celebrate and show their love for their favourite ‘Women of South Africa’ and ‘Women of Africa’ by streaming our specially dedicated playlists.

About Deezer

Deezer connects 16 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favourite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.  For the latest news on Deezer go to Deezer.com/company/press

Related Posts