Victoria’s story begins in Port Shepstone on the KwaZulu-Natal south coast, a childhood filled with sunshine, the arts, and an early love for expression. Though she describes herself as a quiet and shy child, being the youngest of three meant she learned quickly how to observe, listen, and find her voice in her own time. When she did find it, she found it through drama, singing, and dancing.
Those early years, shaped by a deeply influential drama teacher and a mother who instilled the value of clear, thoughtful communication, planted the seeds of the career she now thrives in. “Your reputation is like a good perfume,” her mother used to tell her, a lesson that would follow her into her professional world and become one of the foundations of how she approaches communication today.
A path with purpose
Before stepping into the world of PR, Victoria worked everywhere from Panarottis to high-end restaurants, or retail floors to managing a tutoring centre in Ballito. Every experience strengthened her understanding of people, service, culture, and the importance of detail, something she still carries into her work.
Although she originally set out to study international relations with the dream of entering politics like her father, she quickly realised that the world of politics required a different kind of armour. Instead, she found herself gravitating toward communications, a space where her love for people, clarity, and culture could naturally merge. While working full-time, she began studying Communication Science through UNISA, laying the academic foundation that would eventually lead her to PR.
Joining Innocomm and finding her stride
Victoria’s early days at Innocomm were defined by learning through doing; building media lists, understanding storytelling, pitching to journalists, and navigating the digital side of PR. Remote work pushed her to become a self-starter, essentially researching, experimenting, and growing her skills through every challenge.
What truly cemented her love for communications was the diversity. Working with different brands, different people, and a constant flow of opportunities to learn something new. “Every client offers something different,” she says and that variety still energises her today.
Life outside the laptop
Victoria is quick to admit that free time is a rare treasure when you’re balancing a full-time job and two children with an eight-year age gap. When rushing between school commitments or keeping up with toddler energy, the hours between 17:30 and bedtime are a necessity. The phone is down, and family comes first.
She loves to cook and often gets inspired by MasterChef episodes; homemade pasta, new techniques, and creative twists on different cuts of meat. She still sings around the house, or slips into different accents and characters for her kids’ amusement. One thing is certain, creativity remains part of who she is.
Her eldest has picked up the family’s creative thread too, recently starting piano lessons and showing a surprising interest in politics, thanks to Oupa. Her youngest, only 16 months, sings himself to sleep and brings a whirlwind of energy everywhere he goes.
She also joined a book club this year, ensuring she reads at least one novel a month. Her favourites are passionate love stories, period dramas, war-time novels, westerns, and anything that whisks her away to another era. One of her bucket-list dreams is visiting Nashville, leather boots, tassels, hats and all, to experience the music scene she’s imagined for years.
The things she values
Time, respect, and equal partnership. She openly shares her pet peeves and they’re rooted in how she believes people deserve to be treated.
- She hates being late (or being made late).
- She dislikes being spoken over.
- She’s frustrated by lingering patriarchal expectations placed on women, whether in homes, workplaces, or society at large.
- She’s deeply uncomfortable with body-shaming and the way women are scrutinised more harshly than men, especially online.
She’s grateful that her husband is a true partner, both emotionally and practically, something she wishes was the norm for more families.
Goals for 2026
Looking toward the new year, Victoria hopes to immerse herself more deeply in the industry by attending more events, meeting new people, and taking on additional courses to grow her skill set. She’s excited about supporting Innocomm’s expansion into new territories and strengthening relationships with journalists, partners, and collaborators, especially across different markets. At the same time, she’s aiming for more balance in her personal life; staying committed to her fitness routine, keeping up with her reading, and being more mentally present during the moments she gets with her family. For her, the year ahead is all about growth, connection, and intention both in her career and at home.